Online fundraising: harnessing technology to build and maintain relationships

Location

With the potential of technology to reach a much larger audience quickly and inexpensively, more and more organizations are using an online presence to reach donors, members, volunteers and supporters. An online presence consists of much more than a "Donate Now" button on your website. You can now use technology to run special events, promote a planned giving program, recruit and retain volunteers, manage donor data, and much more. In addition, the internet offers a valuable way to market your nonprofit if you know how to use your website effectively.

This session will explore the following topics:
-Promoting your organization online: use email campaigns and E-newsletters to reach new and existing supporters of your organization
-Electronic prospect research: use the internet to uncover rich data sources and build profiles of top prospects
-Online donor recruitment: use website appeals to create donor interest
-Online donor renewal: use online renewals to lower costs and increase response rates
-Volunteer mobilization: use the web to build strong relationships with your volunteers
-Donor management systems: use donor management systems to keep in touch with, and reach out to, record numbers of donors
-Online event management: use software to plan, market, and coordinate your events

To register visit Center For Nonprofit Success.